1. Strategic Management : Objectives, policies, Tools – Balanced Score Card, Strategic Management process.

2. Environmental Scanning : SWOT Analysis, External Environment Analysis (Economic, Legal, Govt, Political, Social, Geographic, Technical); Internal Environment Analysis - Strategic Advantage Factors (Finance, Market Production, HR, R & D, etc.)

3. Strategic Planning : Corporate; Functional and Managerial Goal Setting; Positioning Organization, Models for Resource Allocation, Environmental Turbulence Strategic Investment, Strategic Entry

4. Formulating Strategies : Corporate, Administrative/Executive and Operating Levels, Developing Functional Strategies – Production/Operations, Finance, Marketing, HR, Materials, R & D; BCG Matrix, Portfolio analysis.

5. Implementation of Strategies : Role of Managers, Leadership, Strategic Control System and Measurement, Structural Implementation, Functional Implementation.

6. Strategic Actions : Mergers, Acquisitions, Diversification, Joint Ventures, De-Merger

7. Evaluation of Strategy : Need, Problems, Criteria for Evaluation (Qualitative/Quantitative), Process of Evaluation

8. Case studies – Strategic Planning and Management

Ansoff, H.I. & McDonnel, E.J. : Implementing Strategic Management, Prentice-Hall
Banerjee, Bani P. : Corporate Strategies, OUP
Das, Ranjan : Crafting the Strategy, Tata McGraw Hill
Kazmi, A. : Business Policy & Strategic Management, Tata McGraw Hill
Mellahi, K.,Frynas, J.G.& Finlay, P. : Global Strategic Management, OUP
Porter, Michael E. : Competitive Strategy, The Free Press
Roy, Dilip : Discourses on Strategic Management, Asian Books