MB 102-BUSINESS COMMUNICATION |
Module – I |
1. Principles of Communication – Definition, Purpose, Process, Types
2. Verbal Communication – Target group profile, Barriers of Communication, Listening, Feedback, Presentation Skills,
Use of Aids, Public Speaking, Practice Presentation, Non Verbal Communication
3. Written Communication – Stages of Writing, Composing Business Messages, Preparing Notes, Style, Punctuation,
Using simple words, Proof Reading.
4. Report Writing – Report Planning, Types of Reports, Developing an outline, Nature of Headings, Ordering of Points,
Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing.
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Module – II |
5. Internal Communication – Circulars, Notices, Memos, Agenda and Minutes.
6. External Communication – Resume/CV, Using Facsimiles (Fax), Electronic Main, Handling Mail.
7. Writing Business Letters – Formats, Styles Types – Request, Enquiry, Placing Order, Instruction,
Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News, Acknowledgement.
8. Handling Business Information – Annual Report, House Magazine, Press Release, Press Report .
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Reference |
Blundell J. A & Middle N. M. G.: Career – English for the Business and Commercial World, Oxford University Press. .
Kaul , Asha - Effective Business Communication, Prentice Hall.
Raman, M & Singh, P - Business Communication, OUP
Rizvi, M. Ashraf - Effective Technical Communication, Tata McGraw Hill
Taylor, Shirley - Communication for Business, 4th Edn.-Pearson Education.
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