Human Resource Management:
Recruitment and selection, Performance appraisal, Industrial Relations, Trade Union, Collective Bargaining
Organizational Behaviour:
Different Schools of Management Thought : Scientific Management, Administrative Theory, Theory of
Bureaucracy, Human Relations Theory(Elton Mayo).
Motivation: Concept, Different Theories (Maslow, ERG, Herzberg, )
Communication: Purpose, process, Barriers to effective communication, Guidelines to make
communication effective.
Perception: Process, Importance, Factors influencing perception, Shortcuts for judging people- Halo effect,
Stereotyping, Projection.
Quality Management:
Concept, Dimensions for goods and services, Cost of Quality, Statistical Quality Control, Control
Charts, Acceptance Sampling (single).
Total Quality Management: Concept, benefits, Criticism.
New Quality Tools: Kaizen, Six Sigma, Quality Circles.
Productions Management:
Concept. Difference from Operations Management, Types of Production( Mass, Batch, Project), Functions
of Production Management.
Productivity: Concept, Different Inputs and Productivity Measures, Effeciency and Effectiveness, Measures
to increase Productivity.
Marketing Management:
Basic Concepts of Marketing, Difference between Selling and Marketing, Elements of Marketing Mix- the
4 P’s.
Marketing Environment: Mega Environment, Micro Environment, Internal Environment, Relevant
Environment.
Simple Marketing Strategies: SWOT Analysis, BCG Matrix, Industry Matrix.
Materials Management:
Concept, Functions, EOQ Models- Wilson model, model with shortage, model with quantity discount,
model without shortage , Selective Inventory Control—ABC, VED, FSN analysis