MBA037-Emerging Trends In Management(Case Analysis & Seminar) – Practical |
Business Ethics |
Conflict Strategy
Employee Privacy
Workplace Safety
Business Practices in Foreign Countries
Business and its Shareholders
Contract Relations
Product Safety
Advertising Ethics |
Marketing |
E-Marketing
Technology Marketing
CRM
Tele Marketing
Rural Marketing
Relationship Marketing
Preparation of Business Plan. |
Human Resource |
HR forecasting
Innovation
Creativity
Knowledge management
E-Recruitment
Modern Training and Development Tools
Performance management |
Finance |
Financial Institutions
International Finance
Mutual Benefit Funds
Preparation of Project Report for New Product / Service
Financial Management Issues in National / International Scenario |
Operation and Systems |
Japanese Manufacturing System
e-Production
e-Maintenance
Software Quality
Software Reengineering
Software Outsourcing
e-Business
Consultancy Service Management
Software Infrastructure Management |
Reference Books |
S.No. |
Authors Name |
Book Name |
Publisher |
Year of
Publishing |
1 |
Marianne M. Jennings |
Business Ethics: Case
Studies and Selected
Readings |
Cengage
Learning |
2006 |
2 |
Tata McGraw Hill |
Current Readings in
Management |
Tata McGraw
Hill |
2007 |
3 |
Pandey |
Contemporary Indian
Marketing Cases |
Wiley India |
2007 |
4 |
O’Guinn
Allen
Semenik |
Advertising & Integrated
Brand Promotion |
Cengage
Learning |
2006 |
5 |
Paul Greenberg |
CRM at the Speed of
Light |
Tata McGraw
Hill |
2007 |
6 |
H Kaushal |
Case Study Solutions
Marketing |
Macmillan
India Limited |
2007 |
7 |
H Kaushal |
Case Study Solutions
Finance |
Macmillan
India Limited |
2007 |
8 |
H Kaushal |
Case Study Solutions
Human Resource
Development |
Macmillan
India Limited |
2007 |
|