MBA035-Application Of Research Methods In Management |
Business Research |
Introduction, Definitions, nature, scope
Concept, Significance
Research Process
Hypothesis Testing |
Research Problem |
Defining the research problem
Formulation of research problem
identification and selection of problems in Management
Research design and experimental design in Management |
Methods of data collection |
Primary data collection: Qualitative & Observation Research
Primary data-collection techniques
Qualitative Research Techniques
1) Focus Groups
2) Depth Interviews
3) Projective Techniques
Observation Research Techniques
Survey Techniques- Questionnaire Design and Testing
Secondary data collection
Role of secondary data in management research
Sources of secondary data
Limitations of secondary data |
Measurement & Scaling Techniques |
Measurement in Research
Basic Scaling Techniques: Nominal – Ordinal - Interval - Ratio
Measuring Attitude : Comparative Rating Scale - Non
Comparative - Rating Scale
Itemized Rating Scale
Meaning & Relationship of Reliability & Validity |
UNIT V-Sampling Theory |
Basis of sampling
Sampling Process
Types of sampling – probability & non probability sampling
. |
Data Analysis |
Multivariate Analysis
Factor Analysis
Cluster Analysis
Correspondence Analysis and
Conjoint Analysis
Application of SPSS and MINITAB |
CONFLICT, NEGOTIATION AND ORGANIZATIONAL CULTURE |
Interpretation and report writing
Meaning and techniques of interpretation
Significance of report writing
Different types and steps in report writing |
Reference Books |
S.No |
Authors Name |
Book Name |
Publisher |
Year of
Publishing |
1 |
Donald R.Cooper
Pamela S.Schindler |
Business Research Methods
Ninth Edition |
Tata McGraw- Hill Publi |
2006 |
2 |
William G.Zikmund |
Business Research Methods |
Cengage Learning |
2003 |
3 |
R Nandagopal
K Arul Rajan
N Vivek |
Research Methods in
Business |
Excel Books |
2007 |
4 |
Dipak Kumar
Bhattacharyya |
Research Methodology |
Excel Books |
2006 |
5 |
Uma Sekaran |
Research Methods for
Business |
Wiley India |
2007 |
6 |
Alan Bryman
Emma Bell |
Business Research Methods |
Oxford |
2003 |
7 |
S.N.Murthy
U.Bhojanna |
Business Research Methods |
Excel Books |
2008 |
8 |
Teresa Brannick
William K.Roche |
Business Research Methods |
Jaico Publishing
House |
2007 |
9 |
Kothari |
Research Methodology |
New Age
Publishers |
2005 |
10 |
Trochim |
Research Methods |
Wiley India |
2007 |
11 |
O.R.Krishnaswami |
Methodology of Research in
Social Sciences |
Himalaya Publishing
House |
2007 |
12 |
Ananthanarayanan Rama
Jayashree Nimmagadda |
A handbook of Research
Process |
Macmillan India Limited |
2006 |
|