MBA034-Strategic Management |
Introduction to strategic management process |
Mission, Vision, Objectives, strategy
Need and Challenges for strategic management model
Learning organization, Role of Board of Directors and Top
Management
Social Responsibility of strategic decision making |
Opportunity & Threat Analysis |
Analysis of Societal Environment
Scanning the external Environment, strategic Myopia,
Industry analysis, Porters 5 forces model driving industry competition, Forecasting |
Strength and Weakness Analysis |
Organizational analysis
Value chain analysis
Scanning functional resources
Strategic audit |
Business Strategy |
Situation analysis using SWOT tool, strategic gap identification
Generating alternatives strategies using TOWS matrix
Competitive strategies, cooperative strategies |
Corporate and Functional Strategy |
Directional Growth strategy, Merger & Acquisition, Portfolio
analysis
Core competencies, Outsourcing, Marketing, Financial, Operation, R&D , Purchasing, Logistics, HRM and Information system strategies, Strategic choice and Developing Policies |
Strategy Implementation |
Developing program, Budgeting, procedure
Stages of corporate development, types of organization structure
Staffing, Culture and Management to implement the strategy |
Evaluation and Control |
Measuring Performance, problem in measuring performance
Control and strategic audit |
Reference Books |
S.No |
Authors Name |
Book Name |
Publisher |
Year of
Publishing |
1 |
Michael A.Hitt
Robert E.Hoskisson
R.Duane Ireland |
Management of Strategy
Concepts and Cases |
Cengage Learning |
2007 |
2 |
Azhar Kazmi |
Business Policy and Strategic
Management |
Tata McGraw- Hill
Publishing |
2002 |
3 |
Charles W.L. Hill
Gareth R. Jones |
Strategic Management
An Integrated Approach |
Biztantra
An Imprint of
Dreamtech |
2004 |
4 |
John A Pearce
Richard B Robinson |
Strategic Management |
Tata McGraw- Hill
Publishing |
2005 |
5 |
Robert A.Pitts
David Lei |
Strategic Management |
Cengage Learning |
2006 |
6 |
Francis Cherunilam |
Strategic Management |
Himalaya Publishin
House |
1998 |
7 |
Arthur A Thompson
A J Strickland John E Gamble Arun K Jain |
Crafting and Executing
Strategy
Concepts and Cases |
Tata McGraw- Hill
Publishing |
2006 |
8 |
Sukul Lomash
P K Mishra |
Business Policy and Strategic
Management |
Vikas Publishing
House |
2005 |
9 |
Melissa A Schilling |
Strategic Management of
Technology Management |
Tata McGraw- Hill
Publishing |
2008 |
10 |
S B Budhiraja
M B Athreya |
Cases in Strategic
Management |
Tata McGraw- Hill
Publishing |
1996 |
11 |
Petter Fitzroy
James M. Herbert |
Strategic Management
Creating value in a turbulent world |
John Wiley & Sons |
2006 |
12 |
M.Jeyarathnam |
Business Policy and
Strategic Management |
Himalaya Publishin
House |
2007 |
13 |
Colin White |
Strategic Management |
Palgrave Macmillan |
2004 |
14 |
Upendra Kachru |
Strategic Management |
Excel Books |
2005 |
15 |
Hill, Jones |
Strategic Management: An
Integration Approach 6th
Edition |
Wiley India |
2007 |
16 |
Parnell |
Strategic Management:
Theory and Practices |
Wiley India |
2007 |
17 |
V S P Rao
V Hari Krishna |
Strategic Management
Text and Cases |
Excel Books |
2003 |
18 |
Ajit Prasad |
Extremely Short Cases on
Strategic Management |
Excel Books |
2003 |
19 |
U C Mathur |
Textbook of Strategic
Management |
Macmillan India
Limited |
2005 |
20 |
Raghavan Parthasarathy |
Fundamentals of Strategic
Management |
biztantra |
2007 |
|