BA6221-INTERNATIONAL BUSINESS MANAGEMENT |
INTRODUCTION
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International Business Definition Internationalizing Business Advantages Factors Causing
Globalization of Business International Business Environment Country Attractiveness
Political, Economic and Cultural Environment Protection Vs Liberalization of Global Business
Environment.
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INTERNATIONAL TRADE AND INVESTMENT
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Promotion of Global Business The Role of GATT/WTO Multilateral Trade Negotiation and
Agreements VIII and IX, Round Discussions and Agreements Challenges for Global Business
Global Trade and Investment Theories of International Trade and Theories of International
Investment Need for Global Competitiveness Regional Trade Block Types Advantages and
Disadvantages RTBs Across the Globe Brief History.
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INTERNATIONAL STRATEGIC MANAGEMENT
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Strategic Compulsions Standardization vs. Differentiation Strategic Options Global Portfolio
Management Global Entry Strategy Different Forms of International Business Advantages
Organizational Issues of International Business Organizational Structures Controlling of
International Business Approaches to Control Performance of Global Business Performance
Evaluation System.
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PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS
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Global Production Location Scale of Operations Cost of Production Make or Buy Decisions
Global Supply Chain Issues Quality Considerations Globalization of Markets, Marketing
Strategy Challenges in Product Development, Pricing, Production and Channel Management
Investment Decisions Economic Political Risk Sources of Fund Exchange Rate Risk and
Management Strategic Orientation Selection of Expatriate Managers Training and
Development Compensation.
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CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL
BUSINESS MANAGEMENT
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Disadvantages of International Business Conflict in International Business Sources and Types of
Conflict Conflict Resolutions Negotiation The Role of International Agencies Ethical Issues
in International Business Ethical Decision-Making. |
Text Books
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1. John D. Daniels, Lee H. Radebaugh and Daniel P Sullivan, International Business, 3rd
Edition, Pearson Education, 2009
2. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th Edition, Tata McGraw
Hill, 2009.
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Reference Books
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1. K. Aswathappa, International Business, Tata McGraw Hill, 2008.
2. Francis Cherunelam, International Business Management, PHI 2008
3. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management,
Tata McGraw Hill, 2006.
4. Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2004.
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