BA6211-STRATEGIC MANAGEMENT |
STRATEGY AND PROCESS |
Conceptual Framework for Strategic Management, the Concept of Strategy and the Strategy
Formation Process Stakeholders in Business Vision, Mission and Purpose Business Definition,
Objectives and Goals Case Study. |
COMPETITIVE ADVANTAGE |
External Environment Porters Five Forces Model Strategic Groups Competitive Changes
During Industry Evolution Globalization and Industry Structure National Context and
Competitive Advantage Resources Capabilities and Competencies Core Competencies Low
Cost and Differentiation Generic Building Blocks of Competitive Advantage Distinctive
Competencies Resources and Capabilities Durability of Competitive Advantage Avoiding
Failures and Sustaining Competitive Advantage Case Study. |
STRATEGIES |
The Generic Strategic Alternatives Stability, Expansion, Retrenchment and Combination Strategies
Business Level Strategy Strategy in The Global Environment Corporate Strategy Vertical
Integration Diversification and Strategic Alliances Building and Restructuring the Corporation
Strategic Analysis and Choice Environmental Threat and Opportunity Profile (ETOP)
Organizational Capability Profile Strategic Advantage Profile Corporate Portfolio Analysis
SWOT Analysis Gap Analysis Mc Kinsey's 7s Framework Ge 9 Cell Model Distinctive
Competitiveness Selection of Matrix Balance Score Card Case Study.
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STRATEGY IMPLEMENTATION AND EVALUATION |
The Implementation Process, Resource Allocation, Designing Organizational Structure Designing
Strategic Control Systems Matching Structure and Control to Strategy Implementing Strategic
Change Politics Power and Conflict Techniques of Strategic Evaluation and Control Case
Study.
Strategic Issues:
Managing Technology and Innovation Strategic Issues for Non Profit Organizations. New
Business Models and Strategies for Internet Economy Case study.
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CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY |
Corporate Governance (Kumaramangalam Birla Committee Report) Responsibility of the Board
and CEO Board Composition and Significance Audit Committee and Remuneration Committee.
Corporate Social Responsibility Different Forms Business Ethics. |
Text Books |
1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Concept in Strategic
Management and Business Policy, 9th Edition, Pearson education, 2008.
2. Fred.R.David, Strategic Management, Concept and cases, 12th Edition. PHI, 2008. |
Reference Books |
1. Charles W.L.Hill & Gareth R.Jones Strategic Management Theory, An Integrated
approach Biztantra, 2008.
2. Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2001
3. Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process A Pragmatic
Approach, Second Edition, Pearson Education, 2005.
4. Upendra Kachru, Strategic Management concepts & cases, Excel Books, 2006. |