BA6134-RESEARCH METHODS IN MANAGEMENT |
SCIENTIFIC METHOD |
Introduction - Scientific Methods - Issues of Management Research - Overview of Research in
Management - Scientific Research and Management - Research Problems - Identification - Definition
- Research Design - Process. |
RESEARCH PROBLEM |
Problem Solving - General Problem Solving - Approaches - Development of Creativity - Group
Problem Solving Techniques for Idea Generation - Formulation of Research Problem - Approaches to
Management Research Problem - Exploration for Problem Identification - Hypothesis Generation -
Formulation of the Problem - Research Proposal - Purpose - Types. |
RESEARCH DESIGN AND TYPES OF RESEARCH |
Experimental Research - Principles - Laboratory - Experimental Designs - Quasi Experimental
Designs - Action Research Ex Post Facto Research - Introduction - Quantitative Research Methods -
Evaluation Research. Modeling Research I - Mathematical Models
Modeling Research II - Heuristics and Simulation.
|
RESEARCH DESIGN FOR DATA ACQUISITION |
Measurement Design - Primary Types of Measurement Scales - Error - Validity and Reliability in
Measurement - Sample Design - Non Probability and Probability Sampling - Determination of
Samples. Acquisition and Preparation of Research Data
Data Collection Procedures - Sources of Secondary Data - Primary Data Collection Methods - Non
Sampling Errors - Validity and Reliability of Data Collection Procedures. - Data Preparation and
Preliminary Data Analysis.
|
DATA ANALYSIS AND REPORTING |
Hypothesis Testing - Univariate Analysis - Bivariate Analysis and Hypothesis Testing - Analysis of
Experimental Data - Multivariate Analysis of Data - Dependence Analysis -Multivariate Analysis of
Data II - Interdependence Analysis - Report Writing. |
Text Books |
1. K.N. Krishnaswamy, Appa Iyer Sivakumar and M.Mathirajan,“ Management Research
Methodology: Integration of Methods And Techniques.” 1st Edition, Pearson Education, 2007. |
Reference Books |
1. Zikmund, “Business Research Methods”, 7th Edition, Cengage Learning India Pvt. Ltd., 2007.
2. Donald R Cooper, and P S Schindler, “Business Research Methods”, 9th Edition, Tata
McGraw -Hill Publishing Company Ltd., 2007.
3. Paneer Selvam, “Research Methodology”, Prentice Hall of India Pvt. Ltd / Pearson
Education, 2007.
4. Sekaran, “Research Methods for Business”, Wiley India Pvt. Ltd, 2007. |