BA6015-E-COMMERCE TECHNOLOGY AND MANAGEMENT |
INTRODUCTION TO E-COMMERCE |
Electronic Commerce and Physical Commerce Economic Forces Advantages Myths
Business Models. |
TECHNOLOGY INFRASTRUCTURE |
Internet and World Wide Web, Internet Protocols FTP, Intranet and Extranet
Cryptography, Information Publishing Technology Basics of Web Server Hardware and
Software. |
BUSINESS APPLICATIONS |
Consumer Oriented Ecommerce Retailing and Models Marketing on Web
Advertising, e-mail Marketing, e-CRM; Business Oriented e-commerce e-Government,
EDI on the Internet, SCM; Web Auctions, Virtual Communities and Web Portals.
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ECOMMERCE PAYMENTS AND SECURITY |
E payments Characteristics of payment of systems, protocols, E-cash, E-cheque and
Micro payment systems Trust issues and security assurance verisign.
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LEGAL AND PRIVACY ISSUES IN E COMMERCE |
Legal, Ethics and Privacy Issues Protection Needs And Methodology Consumer
Protection, Cyber Laws , Contracts and Warranties . Taxation and Encryption Policies. |
Text Books |
1. Hentry Chan & el, ECommerce, fundamentals and Applications, Wiley India Pvt.
Ltd, 2007.
2. Gary P. Schneider, Electronic commerce, 4th Edition Thomson course technology,
2007 |
Reference Books |
1. Bharat Bhasker, Electronic Commerce Frame Work Technologies and
Applications, 3rd Edition. Tata McGraw Hill Publications, 2008.
2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce the cutting edge of Business,
Tata McGraw Hill Publications, 2008
3. Efraim Turban et al, Electronic Commerce A managerial perspective, Pearson
Education Asia, 2006.
4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004 |
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