S.No |
Authors Name |
Book Name |
Publisher |
Year of
publishing |
1 |
Philip Kotler &
Gary Armstrong |
Principles of Marketing |
Prentice Hall of
India |
2007 |
2 |
Ranjan Saxena |
Marketing
Management |
TMH |
2006 |
3 |
Crainfield |
Marketing
Management |
Palgrave
Macmillan |
2007 |
4 |
Kurtz and Boone |
Principles of Marketing |
Thomson
Learning |
2006 |
5 |
Philip Kotler &
Kevin lane keller
Abraham Kashy |
Marketing
Management: A South
Asian perspective |
Pearson
Education |
2007 |
6 |
Dhruv Grewal &
Michael levy |
Marketing |
TMH |
2008 |
7 |
Baker |
Marketing Strategy and
Management |
Palgrave
Macmillan |
2007 |
8 |
Rajiv Lal & V.
Kasturi Rangan |
Marketing
Management: Text and
Cases |
TMH |
2005 |
9 |
David Jobber &
John Fahy |
Foundations of
Marketing |
TMH |
2006 |
10 |
Tapan K Panda |
Marketing
Management – Text and Cases |
Excel Books |
2007 |
11 |
Mc Daniel, Lamb
& Hair |
Introduction to
Marketing |
Thomson
Learning |
2006 |
12 |
Adrian Palmer |
Introduction to
Marketing: Theory |
Oxford
University Press |
2004 |
13 |
Zikmund and D’
Amico |
Marketing |
Thomson
Learning |
2006 |
14 |
Gary Armstrong &
Philip kotler |
Marketing: An
Introduction |
Pearson
Education |
2005 |
15 |
Michael J. Etzel
Bruce J. Walker |
Marketing concepts
and cases |
TMH |
2005 |
16 |
SHH Kazmi |
Marketing
Management – Text and Cases |
Excel Books |
2007 |
17 |
B.K. Chatterjee |
Marketing
Management |
Jaico Publishing |
2006 |
18 |
Czinkota & Kotable |
Marketing
Management |
Thomson
Learning |
2006 |
19 |
Rajagopal |
Marketing
Management : Text and
Cases |
Vikas
publishing |
2000 |