BA915-Communication Skills |
UNIT – I COMMUNICATION IN BUSINESS |
Systems approach- forms - functions and principles of communication - management and
communication- communication patterns - barriers to communication - interpersonal perception
– SWOT analysis -Johari Window -Transactional Analysis. |
UNIT – II NON-VERBAL AND INTERCULTURAL COMMUNICATION |
Importance of non-verbal communication - personal appearance - facial expressionsmovement-
posture – gestures - eye contact –voice - beliefs and customs- worldview and
attitude. |
UNIT – III ORAL COMMUNICATION |
Listening - types and barriers to listening - speaking - planning and audience awareness -
persuasion- goals - motivation and hierarchy of needs - attending and conducting interviewsparticipating
in discussions, debates - and conferences - presentation skills- paralinguistic
features -fluency development strategies |
UNIT – IV BUSINESS CORRESPONDENCE |
Business letter - principles of business writing- memos -e-mails – agendas- minutes- sales
letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenderscirculars-
letters of application and résumé. |
UNIT – V BUSINESS PROPOSALS AND REPORTS |
Project proposals- characteristics and structure- Project reports – types- characteristics,-
structure-Appraisal reports – performance appraisal, product appraisal- Process and mechanics
of report writing- visual aids- abstract - executive summary- recommendation writing- definition
of terms. |
Text Books |
1. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar’s, Basic Business
Communication, 10th ed. Tata McGraw-Hill, New Delhi, 2007.
2. Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product.
Pearson Education, New Delhi, 2008.
3. Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective Business
Communication. 7th ed. Tata McGraw-Hill, New Delhi.
4. Bovee, Courtland and John V Thill, Business Communication Today, 8th ed. Pearson
Education, New Delhi, 2008. |
Reference Books |
1. McGrath, E. H., S.J,Basic Managerial Skills for All, 8th ed. Prentice-Hall of India, New Delhi, 2008.
2. Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi,
2008.
3. Stuart Bonne E., Marilyn S Sarow and Laurence Stuart, Integrated Business
Communication in a Global Market Place.3rd ed. John Wiley India, New Delhi, 2007.
4. Guffey, Mary Ellen., Business Communication: Process and Product. 3rd ed. Thomson
and South-western, 2004. |
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