Importance of new product-Definition-importance-Development Process.
Importance of new product for growth of enterprise. Definition of product and new product.
Responsibility for new product development. Demands on product development team.
Classification of products from new product development. Point of view- Need based/Market
pull products, Tech. push, Platform based, Process based and customized products. New
product development process and organization. Generic product development process for
Market Pull Products. Modification of this process for other types of products.
Units: II
Need analysis- Problem Formulation
Establishing economic existence of need, Need Identification and Analysis, Engineering
Statement of Problem, Establishing Target Specification.
Units: III
Generation of Alternatives and Concept Selection
Concept generation- a creative process, Creativity, Road Elects to creative thinking-Fear of
criticism and Psychological set. Tools of creativity like brain storming, Analogy, Inversion
etc.,
Creative thinking Process.
Concept feasibility and Concept Selection, Establishing Engineering Specification of
Products.
Units: IV
Preliminary & detailed design- Design Review
Preliminary design- Identification of subsystems, Subsystem specifications,
Compatibility. Detailed design of subsystems, component design, Preparation of
assembly drawings. Review of product design from point of view of Manufacturing,
Ergonomics and aesthetics.
Units: V
Management of New Product – development and Launch.
New Product Management’s Challenges – Maintaining focus, Promotion of Right Culture,
Management of Creativity, Top Management attention.
Design Team Staffing and Organization. Setting key mile stone, Identification of Risk Areas,
Project Execution and Evaluation Product Launch Strategies.
Project Planning – Project Task matrix, estimation of time & resources, project scheduling.