CONCEPT OF ENTREPRENEURSHIP: Entrepreneurship and small scale industry, need
for promotion of entrepreneurship, entrepreneurship development programmes (EDP),
personality, characteristics of entrepreneurship.
IDENTIFICATION OF INVESTMENT OPPORTUNITIES:
Governmental regulatory framework, industrial policy, industrial development and regulation
act, regulation of foreign collaboration and investment, foreign exchange regulation act,
monopolies and restrictive trade practices act, incentives for export oriented units, incentives
for units in industrially backward areas, incentives for small scale industry, government
assistance to SSI, how to start a SSI, list of items reserved for SSI. Scouting for project ideas,
preliminary screening, project identification for an existing company.
MARKET AND DEMAND ANALYSIS: Information required for market and demand
analysis, market survey, demand forecasting, uncertainties in demand forecasting.
TECHNICAL ANALYSIS: Materials and inputs,production technology,product mix, plant
capacity, location and site, machinery and equipment, structures and civil works, need for
considering alternatives.
COST OF PROJECT AND MEANS OF FINANCING:
Cost of project, means of financing, planning the capital structure of a new company, term
loan, financial institutions, cost of production.
FINANCIAL MANAGEMENT:
Concept and definition of financial management, types of capital, source of finance, reserves
and surplus, assets and liabilities, profit and loss statement, balance sheet, depreciation,
methods of calculating depreciation, break-even analysis and charts.
MARKETING MANAGEMENT:
Marketing mix, strategies; product, place, price and promotion (four p's), market
segmentation, product policies; types of product, product mix, packaging, branding,
promotion; advertising, advertising media, personal selling, sales promotion, distribution
channels.
COMPANY LAWS:
The basic principles of company laws, formation of company, choice of name, memorandum
of association, articles of associations, registration and incorporation, alteration of object
clause, situation clause, name clause and articles, kinds of companies, board meetings, power
of board and delegation of powers, general meetings; postponement and adjournment and
quorum for general meetings, revocation of proxy, kinds of general meetings.