MBA1036 - Retail Marketing |
UNIT – I |
Introduction to Retail Marketing – retail environment – the growing importance of retail industry. |
UNIT – II |
Consumer behavior in the retail context - buying decision process – its implication for retail management |
UNIT – III |
Store lay out – design – Merchandising – private brands – national brands – merchandising buying and
handling |
UNIT – IV |
Retail Marketing Mix – 4 Ps – Merchandise Management – Negotiating Purchase |
UNIT – V |
Consumerism and ethics in Retailing – international retail structures – future of retailing |
References |
1. Andrew J. Navman and Peter Cullon .Retailing Environment – Thomson & Organisation.
2. Berman Retail management, 8th Edn. – Prentice Hall of India
3. Patrick M. Nunne, Robert F. Lusch and David A Griffith. 2003. Retailing
4. David Gilbrath Retail Marketing Management.Prentice Hall
5. A. Nag . Marketing Strategy
6. Sherlekhar, Dr. K. Nirmala Prasand and S.A. Salvardine Victor.Principles of Marketing |