3.1 The Concept Evaluation System
3.2 Charts and Pre-screening.
3.3 Screening, Protocol and Prototype testing
3.4 Product use, testing.
3.5 Market-testing, Financial Analysis. |
1. Debashis Pati – Branding concepts and process, Macmillan India Pvt. Ltd., 2002.
2. Donald R. Lehnann, Russell S. Winer, Product Management, 3rd ed., Tata Mcgraw hill; yr 2002.
3. Glen L. Urban, J.R. Hailser and Nilel Trilesh Dholakia, Essential of New Product Management,
Prentice Hall, Inc. Englewood Chiffs, New Jersey.
4. Merle Crawford, Anthony D. Benedetto New Product Management 7th ed., Illinois, Mcgraw Hill,
yr. 2000.
5. Oswald A.J. Mascrenhas/ S.J, New Product Development – Oxford & IBH Publishing Co. (P)
Ltd., New Delhi.
6. Ramanuj Mazumdar, Product Management in India 2nd ed., New Delhi, Prentice Hall – yr. 2000.
7. William L. Moore & Edgar A. Pessemier, Product Planning & Management, New York –
Mcgraw Hill Inc. |