Micro-hoo! Coming soon to challenge Google

• Yahoo! and Microsoft, after months of negotiations, unveiled a 10 year web search and advertising partnership on Wednesday that sets the stage for a joint offensive against Internet tital Google.

• Yahoo will use Microsoft’s Bing search engine on its sites while Yahoo will act as the exclusive global sales force for the companies’ premium search advertisers.

• The agreement between the Internet Portal and the software giant, which will be subject to review by US anti-trust regulators, is expected to close in early 2010. the companies said .

• Microsoft will acquire an exclusive 10 year licence to Yahoo’s core search technologies and will be able to integrate them into its web search platforms.

Times of India dd 30/07/09