Managerial Economics - JNTU Kakinada First Year MBASyllabus 2009 |
UNIT-I |
Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in Economics, - The role of managerial economist. |
UNIT-II |
Basic economic principles – the concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty |
UNIT – III |
Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand – Measurement of Price Elasticity of Demand - Demand determinants – Need for Demand forecasting, forecasting techniques. Supply Analysis – supply function, the Law of Supply, Elasticity of Supply. |
UNIT – IV |
Production Analysis: Production function, Marginal Rate of Technical Substitution, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale- |
UNIT – V |
Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run – Modern development in cost theory – Saucer shaped short-run Average cost curves – Average total cost curve. |
UNIT – VI |
Market Structure and Pricing practices: Features and Types of different Markets - Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly both in the long run and short run. Pricing methods in practice – Bain’s limit-pricing theory. |
UNIT – VII |
Profit Management: Nature, scope, Theories of profit including modern theory - Measurement policies, Cost – Volume- Profit Analysis. Objectives of the firm: Theories of a firm. |
UNIT – VIII |
Case Study: Compulsory. Relevant cases have to be discussed in each unit. |
REFERENCES |
1. Hirschey: “Economics for Managers”, Cengage Learning, New Delhi, 2009
2. M.L Trivedi: “Managerial Economics”, Tata Mc-Graw Hill, New Delhi, 2004
3. Siddiqui S A, Siddiqui A S: “Managerial Economics and Financial Analysis”, New Age International Publishers, New Delhi, 2008.
4. Craig H. Petersen, Cris Lewis, Sudhir k Jain: “Managerial Economics”, Pearson Education, New Delhi, 2009
5. Dominick Salvatore: “Managerial Economics”, Oxford University Press, New Delhi, 2009.
6. Mithani D M: “Managerial Economics”, Himalaya Publishing House, Mumbai, 2008.
7. Dwivedi D N: “Managerial Economics”, Vikas Publishing House Private Limited, New Delhi, 2009.
8. William f, Samuelson, Stephen G,Marks: “Managerial Economics”, Wiley India Publishers, New Delhi, 2008.
9. Varshney, R.L and Maheswari, K L: “Managerial Economics”, Sultan Chand and Sons, New Delhi, 2002.
10. Narayanan Nadar E, Vijayan S: “Managerial Economics”, PHI Private Limited, New Delhi, 2009.
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