Introduction: :Business Research : Definition-Types of Business Research. Scientific Investigation: The Building Blocks of Science in Research-Deduction and Induction. The Language of Research: Concepts, Constructs, Definitions, Variables, Propositions and Hypotheses, Theory and Models.
UNIT II :
Technology and Business Research: Information needs of Business - Technologies used in Business Research: The Internet, E-mail, Browsers and Websites. Role of Business Research in Managerial Decisions Ethics in Business Research: Ethical Treatment of Participants-Informed Consent, Rights to Privacy, Confidentiality.
UNIT III :
The Research Process : Problem Identification: Broad Problem Area-Preliminary Data Gathering. Literature Survey - Online Data Bases Useful for Business Research - Problem Definition- Theoretical Framework- -Components of Theoretical Framework - Hypothesis Development - Statement of Hypothesis- Procedure for Testing of Hypothesis.
UNIT IV :
The Research Design: Types of Research Designs: Exploratory, Descriptive, Experimental Designs and Case Study -Measurement of Variables- Operational Definitions and Scales-Nominal and Ordinal Scales- Rating Scales- Ranking Scales- Reliability and Validity- Content Validity, Criterion Related Validity and Construct Validity.
UNIT V :
Collection and Analysis of Data Sources of Data-Primary Sources of Data-Secondary Sources of Data - Data Collection Methods- Interviews: Structured Interviews and Unstructured Interviews-Face to face and Telephone Interviews.
UNIT VI :
Observational Surveys: Questionnaire Construction: Organizing Questions-Structured and Unstructured Questionnaires Guidelines for Construction of Questionnaires.
UNIT VII:
Data Analysis: An overview of Descriptive, Associational and Inferential- Statistical Measures.
UNIT VIII :
The Research Report : Research Reports-Components-The Title Page-Table of Contents-The Executive Summary-The Introductory Section-The Body of the Report-The Final Part of the Report- Acknowledgements References-Appendix - Guidelines for Preparing a Good Research report Oral Presentation- Deciding on the Content-Visual Aids-The Presenter-The Presentation and Handling Questions
REFERENCES
Research Methods for BusinessA Skill Building Approach, Uma Sekaran, John Wiley & Sons ( Asia )
Pte.Ltd , Singapore ,` 2003.
Business Research Methods, Donald R Cooper and Pamela S Schindler,9/e,Tata McGraw-Hill
Publishing Company Limited, New Delhi , 2009
Business Research Methods, William G. Zikmund, 7/e, Cengage, 2008.
Methodology and Techniques of Social Science Research, Wilkinson & Bhandarkar, Himalaya
Publishing House.
Research Methodology methods & Techniques, C.R. Kothari, Vishwa prakashan, New Delhi . 2008
An Introduction to Management for Business Analysis, Speegal, M.R., McGraw Hill.
Research Methodology in Management , Michael, V.P., Himalaya Publhsing House.
Research Methodology, Dipak Kumar.Bhattacharya,Excel Books, 2006
*Standard Statistical tables shall be allowed in the examination