Concept of Communication – Significance, Scope and functions of Business Communication – Process and dimensions of communication – Essentials of good communication – Channels of communication – Formal, informal communication – Upward, Downward, Horizontal communication – Grapevine Phenomenon.
UNIT – II :
Types of communication : Verbal – Oral Communication: Advantages and limitations of oral communication, written communication – Characteristics, significance, advantages & Limitations of written communication.
UNIT – III :
Non verbal Communication: Sign language – Body language – Kinesics – Proxemics – Time language and Haptics: Touch language.
UNIT – IV :
Interpersonal communication – Interpersonal communication – Communication models: Exchange theory – Johari window – Transactional analysis, Communication styles.
UNIT – V :
Managing Motivation to Influence Interpersonal communication – Inter-personal perception – Role of emotion in inter personal communication.
UNIT – VI :
Barriers to communication : Types of barriers – Technological – Socio-Psychological barriers – Overcoming barriers. Listening – Types of listening – Tips for effective listening.
UNIT – VII:
Report writing – Formal reports – The elements of clear writing – Writing effective letters – different layouts of business letters – Informal reports – Writing good news and bad news – Meetings and oral presentations.