MBA1040 - International Marketing |
UNIT I |
Framework of International Marketing: Scope of International Marketing International Marketing
vs Domestic Marketing Trade Barriers such as Tariff and Non-Tariff Barriers Transition from
Domestic to International Business Pre-export behaviour Motivation to export Special
difficulties in International Marketing Advantages or importance of International Marketing
Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing
Controllable and Uncontrollable factors in International Marketing. |
UNIT II |
Product Policy International Product Life Cycle Export Pricing.
International Marketing Decision: Marketing Decision Market Selection Decision Market Entry
Decision Marketing Mix Decision.
International Marketing Research: Marketing Information System Market Research Marketing
Research Methodology for Marketing Research International Research Strategy Desk Research
and Filed Research Market Oriented Information International Marketing Intelligence
Competitive Intelligence. |
UNIT III |
International Sales Contract: Major Laws INCO Terms Standard clauses of International sales
Contract Role of Indian Council of Arbitration / International Chamber of Commerce in solving
Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) World Trade
Organization (WTO) GATS UNCTAD Trade Blocks: Customs Union EU Intra African
Trade: Preferential Trade Area (PTA) European Free Trade Area (EFTA) Central American
Common Market (CACM) Latin American Free Trade Association (LAFTA) North American
Free Trade Agreement (NAFTA) Association of South East Asian Nations (ASEAN) CARICOM
GSTP GSP SAPTA Indian Ocean RIM initiative BIM ST EC World Bank, IMF,
International Finance Corporation Multinational Investment Guarantee Agency (MIGA).
World Trade in Services Counter Trade World Commodity Markets and Commodity
Agreements. |
UNIT IV |
Indias Foreign Trade: Recent Tends in Indias Foreign Trade Indias Commercial Relations and
Trade Agreements with other countries Institutional Infrastructure for Export Promotion in India
Export Assistance Export Finance Export Processing Zones (EPZs) Special Economic Zones
(SEZs) Exports by Air, Post and Sea Small Scale Industries (SSI) and Exports Role of ECGC
- Role of EXIM Bank of India Role of Commodity Boards Role of State Trading Agencies in
Foreign Trade STC, MMTC, etc.
Export Regulations: Procedure for export of goods Quality control and Pre-shipment Inspection
Excise Clearance Customs Clearance Port Formalities Exchange Regulations for Export Role
of Clearing and Forwarding Agents.
Procedure for Executing an Export Order Export and Import Documentation.
Export Packing Containerisation World Shipping Liners and Tramps Dry ports.
Project Exports Joint Ventures.
Marine Insurance and Overseas Marketing.
Export Payment Different Modes of Payment and Letters of Credit. |
UNIT V |
World Trade and India.
Globalisation and Role of Multinational Enterprises (MNEs).
Overview of Export Import Policy of India Basic Objectives, Role and Functions of Export
Promotion Councils. |
Reference Books |
1. R.L. Varshney and B. Bhattacharya International Marketing Management.
2. Francis Cherunilam International Marketing.
3. M. Sampangi a) ABC of Export Marketing and b) International Trade
4. Paul V. Horn International Trade Principles and Practices.
5. John D. Daniels and Lee H. Radebaugh International Business
6. Export and Import Policy of Government of India issued from time to time.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry,
Government of India issued from time to time.
8. Economic Survey of India issued from time to time. |