MBA1015-BUSINESS COMMUNICATION |
UNIT I |
Definition- Methods - Types- Principles of effective communication - Business Letter-Layout (Examples
of banking, Insurance, & Agency Letters) - Kinds of Business Letters: Enquiry and Reply - Order Letters
- Sales Letters - Sales Letters- Dealing with non payment problems (Collection Letters) – Complaints -
Circular Letters. |
UNIT II |
Advertisement - Application Letters - Curriculum Vitae - Invitation to Interview- Acknowledgement -
Offer Letter - Letter of acceptance - Letter of Resignation - Testimonial. |
UNIT III |
Reports – Structure - Formal Report, Informal report - Checklist for compiling reports - Executive
Summary – Comprehension - Agenda, Minutes of Meeting - Compiling a Press Release. |
UNIT IV |
Face- to- face Communication: Basic skills and techniques for talking to people in business situation -
Telephonic conversation- Role Play - Body Language. |
UNIT V |
Role of Technology in Communication: Fax- Email - Video Conferencing – Internet- Websites - Public
Address System - Cell Phones – Intercom - Dictaphone. |
Text Books |
1. Essentials of Business Communication- Rajendra Pal & J.S. Koralahalli
2. Communication for Business – Shirley Taylor.
3. Business Communication Today- Bovee, Thill, Schatzman
4. Advanced Business Communication- Penrose, Rasberry, Myers
5. Doing Business on the Internet- Simon Collins.
6. Business Communication- Process and Product- Mary Ellen Guffey
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