MBA1012 - Business Policy and Strategic Management
UNIT I
Business as a social System/Economic System: Objective of Business; Business Environment –
Socio economic sector. Technology Sector, Government Sector. The industry Environment – Customer
Sector/Supplier Sector/Competitor Sector.
The International Environment – Opportunities for International activities / Threats from
International activities.
UNIT II
Society and Business: Business ethics, Social responsibility of Business / Indian Businessmen,
Social Audit.
Business Policy in Various Economic Systems: Capitalist Economy: Economic System of
Socialism and mixed Economic system.
UNIT III
Business Policy and Corporate Strategy: How to make policy corporate strategy: Policies:
Strategies and Tactices: Policies and procedures.
Policy Formulation and Implementation: Policy Formulation: Objectives, Direction:
Consideration of change: Business Policy concepts. Business Policy – Characteristics importance.
Different Types of policies: Classification, Strategies, programmes, procedures and rules M.B.O./
M.B.E. Major and Minor policies: Supporting composite and contingency policies: Parameter of policy:
Development of Business Policy: Swot Analysis: Elements of Business Policy: Implementation of
Policy.
UNIT IV
Major Business Policies: Man Power planning, Product Policies, Marketing Policies, Production
and Purchase Policies, Financial Policies, Capital Procurement and distribution.
Administration and Control of Policy: Communication System: Policy Implementation, Rules
and procedures: GPI policy: Appended implied and imposed policy: Oral and written Policies: control
and review