Strategic planning Marketing Management process Analysis marketing opportunities,
selecting target consumers, developing marketing mix.
Analysis of macro and micro environment.
Marketing Research as an aid to marketing, Marketing Research Process Sales of forecasting
Techniques. |
Distribution Nature of channels channel decision, retailing and wholesaling.
Promotions Advertising scope, designing copy, media selection, Sales promotions strategies.
Sales force decisions, Selection, Training, Compensation and Control Consumer protection
Awareness of consumer rights in the market place. |
1. Berkoviz Kerin Hontley Rudelivs, MARKETING, 6th ed., New York, Mcgraw Hill, yr.2002.
2. Gony Armstrong, Philip Kotler, Marketing an Introduction 11th ed., Pearson Education Asia.
3. Philip Kotler, Marketing Management (Millennium ed.,) New Delhi, Prentice Hall of India (P)
Ltd., yr. 2001.
4. Rajan Saxena, Marketing Management, 2nd edition, New Delhi, Tata Mcgraw Hill Publishing
Co.Ltd., yr. 2001.
5. V.S. Ramasamy and S. Namakumari, Marketing Management, Planning, Implementation &
control, New Delhi, Macmillan, yr. 2002.
6. ZikmundldAmico, Marketing, 7th edition, Australia, South Western Thompson learning.
7. Srinivasan : Case Studies in Marketing,2ND edition,PHI ,2002. |