MBA1005-MANAGERIAL ECONOMICS |
UNIT I |
The Scope and Methods of Managerial Economics, Risk, Uncertainty and Probability Analysis.
Optimization techniques: Total, Average and Marginal Relationships, Optimization Analysis.
Multivariate Optimization – Partial Derivatives; Contraint Optimization – by substitution, by Lagrangion
Multiplier Method.
Approach to Managerial Decision Making and the theory of firm. |
UNIT II |
Demand Analysis, Basic Concepts, and tools of analysis for demand forecasting. Use of business
indicators; Demand forecasting for consumer, Consumer Durable and Capital Goods.
Concepts in resource allocation, cost analysis; break even analysis, short run and long run cost
functions; production functions; cost-price output relations – Capital Investment Analysis.
Economics of size and capacity utilization; Input-Output Analysis. |
UNIT III |
Market Structure, Pricing and output; General Equilibrium.
Pricing – Objectives – Pricing Methods and Approaches Product Line Pricing – Differential
Pricing.
Advertising – Contribution of Economic Theory, Methods of Determining Total Advertising
Budget, Cyclical Fluctuations of Advertising, Measuring the Economic Effects of Advertising |
UNIT IV |
Capital Budgeting – Capital Management and Financial Policy – Monopoly Policy – Restrive
Agreements – Price Discrimination – Measurement of Economic Concentration – Policy against
Monopoly and Restrictive Trade Practices. |
UNIT V |
National Income and Product; Saving, Consumption, Investment, the theory of income
determination. |
Text Books |
1. Dominick Salvatore, Managerial Economics in a Global Economy, 4th Edition, Thomson, 2001.
2. H. Craig Petersen, W. Cris Lewis, Managerial Economics, 4th Edition, Pearson Education, Asia,
2001.
3. Joel Dean, Managerial Economics, Prentice Hall India Ltd., 2001.
4. O.P. Chopra, Managerial Economics, New Delhi, Tata McGraw Hill 1985.
5. Paul A. Samuelson and William D. Nordhans,Economics, Tata McGraw Hill, New Delhi, 1998.
6. Maheswari : Manegerial Economics,PHI,2002.
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