BA9273-Product Design |
UNIT – I INTRODUCTION |
Defining Product, Types of products. Successful Product development – characteristics,
duration and cost, challenges. Development Process: Generic Process- Adapting to product
types. Stage-gate model - New Service Development Process |
UNIT – II PRODUCT PLANNING |
Product Planning Process – Steps. Product Life Cycle. Technology Life Cycle - Understanding
Customer Needs - Disruptive Technologies- Product Specification - Concept Generation –
Activity- Steps- Brain Storming, |
UNIT – III PRODUCT CONCEPT |
Concept Selection – Importance, Methodology, concept Screening, Concept Scoring. Concept
Testing. Product Architecture- Definition, Modularity, implication, Establishment, Delayed
Differentiation, Platform Planning. |
UNIT – IV INDUSTRIAL DESIGN AND DESIGN TOOLS |
Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust
Design- Collaborative Product development- Product development economics. |
UNIT – V PATENTS |
Defining Intellectual Property and Patents, Patent Searches and Application, Patent Ownership
and Transfer, Patent Infringement, New Developments and International Patent Law. |
Text Books |
1. Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, Tata
McGraw – Hill, Third Edition, reprint 2008. |
References |
1. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.
2. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.
3. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
4. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata- McGraw Hill,
2007.
5. Bruce T. Barkley, Project Management in New Product Development, Tata McGraw Hill,
2008. |
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