BA9270-E-Commerce Technology and Management |
UNIT – I INTRODUCTION TO E-COMMERCE |
Electronic commerce and physical commerce - Economic forces – advantages – myths -
business models. |
UNIT – II TECHNOLOGY INFRASTRUCTURE |
Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography,
information publishing technology- basics of web server hardware and software. |
UNIT – III BUSINESS APPLICATIONS |
Consumer oriented ecommerce – etailing and models - Marketing on web – advertising, e-mail
marketing, e-CRM; Business oriented ecommerce – E-Government, EDI on the internet, SCM;
Web Auctions, Virtual communities and Web portals |
UNIT – IV ECOMMERCE PAYMENTS AND SECURITY |
E payments - Characteristics of payment of systems, protocols, E-cash, E- check and Micro
payment systems. |
UNIT – V LEGAL AND PRIVACY ISSUES IN E- COMMERCE |
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection,
cyber laws , contracts and warranties . Taxation and encryption policies. |
Text Books |
1. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd,
2007.
2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual
edition, 2007 |
References |
1. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill Publications, 2008.
2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata
McGrawHill Publications, 2008
3. Efraim Turban et al, Electronic Commerce –A managerial perspective, Pearson
Education Asia, 2006.
4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004 |
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